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SpyFu logoSpyFu$119/monthToolScale logoToolScale$49/month

SpyFu alternative
With every search unlocked.

SpyFu's best trick is showing you a competitor's keywords and ads. Here it comes unlimited, next to Semrush, on one login.

$49/month · 50+ tools included · cancel anytime · updated October 2026

Is there a cheaper alternative to SpyFu?

Yes. ToolScale includes the same SpyFu access for $49/month, instead of $119/month for SpyFu alone, with 50+ other premium tools on the same login. The limit: This is a shared SpyFu account opened from your dashboard, not a seat in your name.

  • Access: desktop app for Windows and Mac, signed in for you
  • Also included: Semrush, Rankerfox, Perplexity and 50+ more
  • Commitment: none, cancel from your dashboard in one click
SpyFu alone$119/month
ToolScale$49/month, 50+ tools
You save$70/month
The maths

SpyFu price vs ToolScale

The list price for SpyFu, next to the price of the membership that includes it.

ComparedSpyFu aloneToolScale
Price$119/month$49/month, or $29/month billed yearly
What you getEvery keyword a competitor ranks for and buys on Google AdsThe same SpyFu access, one click from your dashboard
Other toolsNot included50+ premium tools, $4,847/month bought separately
LoginYour own accountAutomatic, inside the ToolScale app
CommitmentThe vendor's own termsNone, cancel in one click

That is $70 a month saved on SpyFu alone, before counting the rest of the catalogue.

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What you get

What you get with this SpyFu alternative

Type a competitor's domain into SpyFu and you get the uncomfortable truth: every keyword they rank for, every term they have bought on Google Ads, and years of the ad copy they tested along the way. That history is what makes SpyFu worth paying for, and it is also why people outgrow the entry plan quickly.

Here it is unlimited, and it sits on the same login as Semrush, so the cheap first look and the deep audit happen in the same afternoon.

Every keyword a competitor ranks for and buys on Google Ads
Years of a domain's ad copy and keyword history
Unlimited keyword research, no search counter
SEO and PPC competitor reports side by side
Read this first

The honest limits

What this SpyFu alternative does not do, said before you pay rather than after.

  • This is a shared SpyFu account opened from your dashboard, not a seat in your name.
  • Saved projects and tracked keywords are not guaranteed to stay private or persist, so export what you need.
  • Search volumes and ad spend are SpyFu's estimates, not Google's data, and no research tool sees every keyword.
Good fit

Who this SpyFu alternative is for

Agencies pitching a prospect with their competitor's keyword gaps
Google Ads buyers looking for terms a rival has tested for years
Content and affiliate sites picking which keywords to write for next
The rest of the box

Also included with ToolScale

Six of the 50+ tools on the same login: the ones people who came for SpyFu tend to open next.

Semrush SEO Suite Save $199/month
Rankerfox Tool Bundle Included
Perplexity AI Search Save $20/month
GPT AI Writing Save $200/month
Copyfy Store Research Save $129/month
Atria Ad Analytics Save $269/month

See all 50+ tools →

How it works

How to get SpyFu with ToolScale

Our app runs on Windows & MacOS.

01

Activate your access

It only takes a minute. Your account is ready right away.

02

Install the app

Your login lands in your inbox. One download, 60 seconds, on Windows & MacOS only.

03

Open the tool

Launch it from your dashboard. You are logged in automatically.

Straight answers

SpyFu alternative: FAQ

Including the ones where the answer is not flattering.

Keyword research has no search counter on this plan. Heavy automated exports can be slowed to keep the shared account usable for everyone.

SpyFu for a fast read on a competitor's paid and organic keywords and their ad history; Semrush for full audits, backlinks and rank tracking. Both are on the same login here.

Yes. Export works as it does on a direct plan, and exporting is the right habit on a shared account anyway.

From your ToolScale dashboard, inside the ToolScale app. It signs you in automatically; there is no password to manage.

Keep comparing

More alternatives

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SpyFu is a trademark of its respective owner. ToolScale is not affiliated with, endorsed by, or sponsored by SpyFu. Product names are used here only to describe what the ToolScale membership gives access to. Prices quoted for individual tools are the publicly listed rates used in our own catalogue at the time of writing and may change.

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Julia